Message from Yuko Kitakaze, Global Chief Sustainability Officer
Generating ideas for the future to solve challenges facing society through business
Our offering under our B2B2S management policy is Integrated Growth Solutions (IGS). Combining our renewed Mid-Term Management Plan with dentsu’s unique experience and wide-ranging capabilities will enable us to drive innovation that positively impacts the entire business value chain, including our clients and society. To implement dentsu’s management policy while also flexibly adapting to changing external circumstances, we have updated our approach to sustainability with revisions approved by the Board of Directors in June 2025.
Our updated 2030 Value Creation Strategy—Generating ideas for the future to solve challenges facing society through business—aims to enhance the Group’s corporate value by further integrating financial and non-financial aspects of our business.
Our four material themes are as follows:
- INTEGRITY: Putting integrity first
- PEOPLE & CULTURE: Valuing differences in people’s skills, strengths, and perspectives
- INNOVATION: Ceating ideas for the future with the power of creativity and technology
- ENVIRONMENT: Embedding environmental risks, opportunities, and resilience into our business strategy
We believe that addressing our material themes strengthens our human, intellectual, social, and financial capital and creates economic and social value through our business. Our Group-wide efforts based on this conviction have enhanced our long-term resilience and have led to improved evaluations by major ratings agencies. We intend to continue to follow all applicable disclosure laws and regulations and to demonstrate to investors and other key stakeholders how we are generating solutions to pressing environmental, social, and economic challenges while also effectively managing financial risks to achieve our long-term business goals, initiatives, and success.
Since our founding, dentsu has cultivated great insights into people and their interaction with businesses. Such insights, coupled with our 2030 Value Creation Strategy, will strengthen our commitment to generating innovative ideas for the future and delivering them in ways that uphold the highest standards of integrity, nurture a people-centric culture, and enhance environmental resilience. By leveraging the insights into people we have cultivated since our founding, we strive to shape attitudes and behaviors that advance and foster positive and sustainable transformation. Through this core focus on integrity, our people and culture, innovation, and environmental resilience, we aim to inspire enduring progress that benefits society at large.
More information
Click on the tiles below for more information about our approach to sustainability, including our strategy, commitments, initiatives, and performance.
Dentsu Group Sustainability website
Find out more about dentsu’s approach to sustainability
Link to Dentsu Group Sustainability website2030 Value Creation Strategy
Generating ideas for the future to solve challenges facing society through business
Link to 2030 Value Creation Strategy